Attitudes, habits, and
psychological needs also regulate food intake. Have you felt stuffed during a
meal yet finished it and gone on to have dessert as well? Beliefs such
as not to leave food remaining on your plate, as well as condition habits of
autopilot snacking while watching TV, may lead us to eat even when we are not
hungry. Conversely, countless dieters tend to restrict their food intake even
when hungry.
Social Pressure
Especially for women, such restrictions stem from social pressure to conform to cultural standards of beauty from Playboy centrefolds and beauty pageant contestants and fashion models. It is an indicator of a clear trend towards a thinner and increasingly unrealistic ideal female body shape starting from the 1950s. Given the deluge of "thin = attractive" mass media messages in many parts of the world, it's not surprising that a survey in Australia has revealed that, even though most young women there are of average, healthy weight, only a fifth are happy with it.
Among 12 to 19-year-old Chinese female students, 80 percent are concerned about their weight. Compared with male American
high school students, female students are less likely to be overweight, but more
likely to diet and think of themselves as overweight. In comparison to men, women
became increasingly dissatisfied with their body image throughout the last
half of the 20th century.
A study by April Fallon
and Paul Rozzin suggests an additional reason for this. Female college students
overestimated the needed body average to conform to male preferences, while men
overestimated their necessary bulkiness to conform to women's preferences. Women
also had the tendency to perceive their body shape as heavier than ideal.
A
study in 2004, on American and Spanish men and women, replicated this study with
men's overall perception serving to keep them satisfied with their figures, while women's perceptions placed pressure on them to lose weight. Whether it be
Caucasian American, African American, or Hispanic American, the men seemed more likely
to have ego-protective perceptions about their body shape than women do.
However, men, too, are influenced by cultural ideals. College men's satisfaction with their bodies tend
to decrease when exposed to series of advertisements of muscular males, but not
when advertisements of average-built men came on. College athletes with value for muscle
function tend to believe that women's preference is for a more muscular body
type than theirs, making them have a preference of being more muscular than
they are. The general consensus is that women's typical need is to be thin,
with men who are overweight wanting to be thin and thin men wanting to be more buff.
Environmental and Cultural Factors
Food availability is the most
obvious environmental regulator of eating. For millions who live poverty-stricken
or famine-ravaged regions, the scarcity of food limits consumption. In
contrast, the abundance of high-fat foods in many countries is a contributing
factor to a high rate of obesity.
The taste and varieties of food also
regulate eating. Foods that taste good increase consumption, but during a
meal and from meal-to-meal; we can grow tired of eating the same thing, causing
termination of the meal more quickly. In contrast, food variety increases
consumption as observed at buffets.
This is because, through
classical conditioning, we learn to associate the smell and sight of food with
taste; in return, these food cues cause hunger. You may not be hungry and
feel no need to indulge yourself unnecessarily, but the sensuous aroma will
change your mind, making you feel hungry when you are not, like when you get the smell of baked goods. Even rats who are already full and ignore available
foods will eat again with classically conditioned lights and sound settings
they are used to associate food with.
Many o ther environmental stimuli can affect food intake. For example, we tend to eat more when dining with others than when dining alone. Cultural norms influence when, how, and what we eat as well. In Mediterranean countries such as Greece and Spain, they often begin their dinner late evening (around 9 p.m.). By this time, most North Americans have finished their dinner. Also, although we love variety, we tend to be more comfortable with familiar foods, often feeling difficulty overcoming squeamish thoughts of unfamiliar dishes.
Obesity
The heaviest known male and
female according to history records were both Americans, weighing 1,400 pounds
and 1,200 pounds, respectively, according to the Guinness Book of World Records, in 2000. A few people had approached that weight, but according to the body mass index (BMI), which takes into account the height and weight of an individual; a staggering 25 to 30 percent of
American adults are obese, with 30 to 35 percent being overweight. From Canada to
the Palestinian west bank, the adult obesity rates recorded are 20 to 50 percent
according to many studies.
Being Obese places a great risk
on one's health, as well as targets of prejudice and stereotypes. Obesity
is often blamed on lack of will-power, a dysfunctional coping mechanism, heightened
sensitivity to external food cues, and emotional disturbances. However, researchers have no such consistent findings between obese and non-obese
people. There are hormone-related conditions that can cause weight-gain without
excess food consumption, too, and hypothyroidism is one of them. South-East
Asians tend to stay slim even with high-fat food consumption due to their
genes, which means genes may be in play in as well, in cases of obesity.